Welcome to our Optical Shop

Our optical shop has the largest selection of quality eye wear in the North Valley. Here you'll find the latest styles from all the major frame designers. Whether you are looking for your first pair, or just want a new look, our professional, certified staff will take the time to get you exactly what you want. Browse through our extensive collection of frame designs and see what's new, everything from trendy to traditional. Today's eye wear has become a fashion statement as well as a necessity, so you can count on us to have the widest selection in the area.  With our full service in-house optical laboratory, we can usually have your glasses ready within 24 hours at our Chico office and 48 hours at our Paradise location. Our highly trained and experienced optical staff are ready to assist you in selecting the right products to meet your needs.

If we don't have it, we can get it!

At the right are listed some of the many frame manufacturers we have in stock. Keep in mind, this is not a complete list of designers and frames we offer, and you may want to come into our Optical Shop to view our entire collection. If you see a design you would like to try on, you may call us ahead of time to make sure we have the design in stock. If we don't have what you want on hand, we can order it for you. We can even make an appointment for you with one of the designer's representatives.

So how will you look?